K-Food
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About project
Why is this project soulful? It is a family-run restaurant serving traditional korean cusine and street food. Name is K-FOOD. Initially, this restaurant project was charity. Now this restaurant differs from other competitors in the city in that its owners and chefs are real koreans.
Task
The task was to satisfy the views of several generations. Create neat, clean and interesting core identity.
Services
Branding
Identity
Pack
Logo
Naming and Positioning
Year
2024
The letter K consists of Asian cutlery – chopsticks, the tire from the font logo turned into a grain of rice and turned into a sign where the stick holds the grain of rice – a strong Asian symbol, all this forms the letter K and tells us about the Food theme of the brand
Since the cafe has a traditional kitchen, the came up to take works of traditional Korean painting and customize them, so we got beautiful individual prints in shades of red and blue
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