Kohi

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About project

Immerse yourself in the fascinating story that was created for the KOHI (korean hi) Korean language school branding project! Incredibly cute, stylish and, of course, thought out to every detail and filled with many meanings, unique idea (without this is impossible) project. The work started with naming. The name Korean Hi turned into a shorter one – Kohi, consonant with something Asian, and also, acquired an additional meaning consonant with the word LOVE.

Grannies are true symbol of love, comfort and care! The main character is a real Korean grandmother who arrived to give you Korean Hi and teach you Korean! She has a lovely flower garden of knowledge where she waters every flower with love and comfort.

Task and solutions

Develop corporate identity and naming from scratch for a Korean language school

The sign is reminiscent of the Korean script. It is also remind symbol of home, which in turn creates an additional meaning – at the Korean language school you are always at home. A unique story was also developed, which formed the basis of the concept

Services

Conceptual Work

Identity

Logo

Naming and Positioning

Year

2024